PRIVACY POLICY

Effective Date: January 1, 2024

1. INTRODUCTION

Welcome to Active Adventures Australia. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book our adventure activities, or interact with our services. By using our services, you consent to the data practices described in this policy.

2. INFORMATION WE COLLECT

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for adventure activities or tours
• Fill out contact forms or booking forms
• Subscribe to our newsletter or marketing communications
• Create an account on our website
• Participate in surveys, contests, or promotions

This information may include your name, email address, phone number, date of birth, emergency contact information, medical conditions or allergies relevant to adventure activities, payment information, and preferences for adventure activities.

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including IP address, browser type and version, operating system, referring website, pages viewed, time spent on pages, and cookies and similar tracking technologies.

3. HOW WE USE YOUR INFORMATION

We use the collected information for various purposes including:

• Processing and managing your adventure bookings and reservations
• Ensuring safety requirements are met for extreme adventure activities
• Communicating with you about your bookings, safety updates, and important notices
• Providing customer support and responding to your inquiries
• Sending you marketing communications about new adventures and special offers (with your consent)
• Improving our website, services, and customer experience
• Analyzing usage patterns and trends to enhance our offerings
• Complying with legal obligations and protecting our legal rights

4. INFORMATION SHARING AND DISCLOSURE

We may share your personal information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including payment processors, booking platforms, email service providers, website hosting providers, and safety equipment suppliers.

4.2 Safety and Emergency Situations

We may share your information with emergency services, medical professionals, or relevant authorities in case of accidents, medical emergencies, or safety concerns during adventure activities.

4.3 Legal Requirements

We may disclose your information when required by law, court order, or government regulations, or when we believe disclosure is necessary to protect our rights, property, or safety, or that of others.

5. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of sensitive data, secure server infrastructure, regular security assessments and updates, access controls and employee training, and secure payment processing systems. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. YOUR RIGHTS AND CHOICES

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal and safety requirements)
• Portability: Request transfer of your data to another service provider
• Opt-out: Unsubscribe from marketing communications at any time
• Restriction: Request limitation of processing in certain circumstances

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie settings through your browser preferences, but please note that disabling cookies may affect the functionality of our website.

8. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. For adventure bookings, we typically retain information for a minimum of 7 years for safety and insurance purposes.

9. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers are made in accordance with applicable data protection laws and implement appropriate safeguards to protect your information.

10. CHILDREN'S PRIVACY

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to have the information removed.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the effective date.

12. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: